Sylvia Martinez is a veteran of interactive entertainment and educational software industries, with over a decade of design and publishing experience. She is currently President of Generation YES. Prior to joining Generation YES, Sylvia oversaw product development, design and programming as Vice President of Development for Encore Software, a publisher of game and educational software on PC, Internet and console platforms. Sylvia was also involved in the company’s Internet initiatives, including, the award-winning web site that provides math help to students worldwide.

For seven previous years, Sylvia was an executive producer at Davidson & Associates/Knowledge Adventure, a leading educational software developer. She designed, developed and launched dozens of software titles including Math Blaster: Algebra, Math Blaster: Geometry and Maurice Ashley Teaches Chess. In addition, she was responsible for Educast – the first Internet service for teachers that provided teachers with free news, information and classroom resources.

Before Davidson & Associates, Martinez spent six years at Magnavox Research Labs, where she developed high-frequency receiver systems and navigation software for GPS satellites.

Sylvia has been a featured speaker at national education technology conferences in areas ranging from the use of the Internet in schools, Web 2.0 technologies, student leadership, project-based and inquiry-based learning with technology and gender issues in science, math, engineering and technology (STEM) education. She holds a Master’s in Educational Technology from Pepperdine University , and a bachelor’s degree in electrical engineering from the University of California, Los Angeles.